PlugPrices — EV Charging Cost Comparison & Price Tracker
The maintained, change-logged price database for Australia's opaque EV charging networks — "cost to charge a Tesla Model 3 at Evie vs at home" pages that nobody builds because every network hides pricing in its app, in a market where BEV share nearly tripled to 23.4% in six months.
Quick Stats
| Metric | Value |
|---|---|
| Generated | 2026-08-10 by Claude Fable 5 |
| Est. Pages | ~2,800 (700 model×network cost pages + ~1,350 station pages + ~600 metro suburb pages with stations + network/comparison/plan hubs) |
| Build Time | 3 weeks |
| Competition | 🟡 Medium — suburb directories taken (18,382-page incumbent + PlugShare); the pricing/cost layer is genuinely unserved |
| YMYL? | No |
| AI Overview Risk | 🟡 Medium — high on generic "cost to charge an EV" (avoid), medium-low on the freshness-dependent core |
| Content Depth | 10-14 data points/page (best case) / 5-6 (worst case, conditional generation) |
| Data Sources | 4 combined (Open Charge Map export, manually-verified network price DB, Green Vehicle Guide/EV specs, QLD TMR CSV) |
| Data Access | Free open data + manual price curation (the moat AND the burden) |
| Revenue Model | Energy-plan switching affiliate (verified $50-200/approval) + insurance leads + Amazon hardware |
| Data Cost | Free |
| Est. Monthly Revenue | $1,200 (at ~60K visits) |
| Weighted Score | 52/75 |
1. The Opportunity
Problem Statement
Public EV charging pricing in Australia is deliberately opaque: Chargefox's pricing page redirects to a bot-blocked Zendesk article, Tesla's and BP Pulse's price pages 403 to non-browsers, and prices are ultimately "in the app" per station. Five networks changed pricing regimes within ~12 months (Ampol 60→69c, NRMA to location-based up to 99c, BP Pulse rolling out time-of-use, Tesla dynamic daily, Chargefox per-station). A driver comparing what a charge actually costs — or whether public charging beats their home plan — has no reliable source. Meanwhile public DC charging runs 6-17× the best overnight home EV rate ($0.55-0.69/kWh vs OVO's $0.045), a comparison almost nobody surfaces.
Why Now?
- BEV market share went 8.4% (Jan 2026) → 23.4% (Jun 2026); H1 2026 saw 103,700+ BEVs sold (+120% YoY); June 2026 was the strongest new-car month in Australian history. Hundreds of thousands of first-time EV owners are hitting public charging pricing confusion right now.
- The directory half of this niche got taken (ev-charging-stations.com.au shipped 18,382 suburb pages; PlugShare owns app/head authority) — but none of them show a single $/kWh figure (verified). The cost layer is open.
- Price churn is accelerating (TOU pricing, dynamic pricing, membership tiers) — static blog posts go stale in weeks, which is exactly why a change-logged price DB wins.
Search Demand Evidence
- Competitor SERP checks: "EV charging stations Parramatta" → ev-charging-stations.com.au ranks #2 with zero pricing; "EV charging cost comparison Australia" → one static calculator (evcostscomparison.com, misspells "Evie" as "Evia") and error-ridden blogs (fuelsavingtips describes Evie pricing as "$0.40-0.70 per minute" — wrong unit).
- At least 8 AU-focused EV-charging content/directory sites launched or active 2025-26 — SEO operators are betting on this demand, but all on the saturated directory axis.
- Keyword volumes: UNVERIFIED (no tool access) — directional evidence only, flagged honestly.
AI Overview Analysis
- "How much does it cost to charge an EV in Australia": HIGH risk — generic averages, already blog-saturated; concede it, publish the benchmark table anyway for the citation.
- "[Network] price per kWh": MEDIUM — official sources are bot-blocked and stale in AI training data; a dated, change-logged price page becomes the source AI Overviews cite.
- "Cost to charge [model] at [network]": MEDIUM-LOW — computed, freshness-dependent long-tail (member vs non-member, TOU windows); AI answers drift stale.
- "Cheapest network right now": LOW — dynamic TOU pricing makes static AI answers wrong by the hour.
- "Chargers in [suburb]": LOW AI risk but HIGH map-pack risk — treat suburb pages as supporting, not core.
2. Data Sources
| Source | Data Available | Access Method | Rate Limits | Reliability | Verified? |
|---|---|---|---|---|---|
| Open Charge Map GitHub export | Per-station JSON: operator, address/suburb/lat-lng, connections (type, kW, quantity), usage cost notes, photos, user comments, DateLastVerified — 1,000+ AU files (repo ~356MB, updated Jun 2026); ~1,357 AU sites / 4,097 ports | Raw GitHub files, no key needed (raw.githubusercontent.com/openchargemap/ocm-export/main/data/AU/OCM-{id}.json) |
None | Medium (voluntary reporting → undercounts; some stale verification dates) | ✅ Tested (real record parsed) |
| Open Charge Map API | Same, live deltas | JSON API — requires free key (signup; key=test rejected, verified) |
Generous | Medium | ✅ Tested (key requirement confirmed) |
| Network pricing (Chargefox, Evie, BP Pulse, Tesla, Ampol, NRMA, Jolt) | $/kWh by network × AC/DC/ultra × member status × TOU windows | Manual curation — official pages are bot-blocked (Chargefox→Zendesk 403, Tesla 403, BP Pulse 403; Evie FAQ fetchable); verify via apps + secondary press | n/a | High if maintained weekly — this discipline IS the product | ✅ Current prices assembled (table below) |
| Green Vehicle Guide | Gov EV specs: electric range, energy consumption, emissions | Server-rendered HTML (no API — /api/VehicleSearch 404s); battery kWh NOT confirmed as a field — use zecar/EV Database for battery sizes |
None | High | ✅ Tested |
| QLD TMR charging CSV | 33 stations with "nearest QESH station + distance" field — the model for rural fallbacks | CSV, CC-BY-4.0 | None | High (small) | ✅ Fetched |
| TfNSW EV charging FeatureServer | 58 NRMA co-funded sites | ArcGIS JSON, no key | None | Medium (thin, dated Jan 2024) | ✅ Tested |
Network Pricing Table (REAL values assembled during research, mid-2026, AUD/kWh)
| Network | AC | DC fast | Ultra-rapid | Discounts |
|---|---|---|---|---|
| Chargefox | Free–$0.45 | $0.45–0.55 | ~$0.60 | Motoring-club members 10% at participating sites |
| Evie | — | $0.59 / $0.49 member | up to ~$0.75 | Membership ~17% off; peak-time pricing at some sites |
| BP Pulse | — | $0.55 flat (majority) | $0.60 peak / $0.50 off-peak (TOU rollout, NSW) | Time-of-use expanding |
| Tesla | — | — | ~$0.48–0.68 typical; city peak to $0.77; off-peak from $0.27 | Dynamic; non-Tesla pays more without membership |
| Ampol AmpCharge | — | $0.69 (raised from $0.60) | $0.69 | AmpolCard −$0.04; subscription from $2.99/mo |
| NRMA | — | Location-based $0.75–0.99 | same | Member −$0.05/kWh (from Aug 2025) |
| Home benchmark | OVO EV Plan $0.045 12-6am; AGL Night Saver $0.08 12-6am | — | — | 14+ EV-specific plans across 11 retailers |
Data Acquisition Notes
- OCM license: flagged UNVERIFIED — OCM publicly describes its data as open, but exact licence text sits behind a login-walled terms page. Verify before launch (their data is widely republished; risk is low but must be confirmed).
- Price verification workflow: weekly app-check rotation across 7 networks + Google Alerts on pricing announcements + press cross-checks (thedriven, carexpert, chasingcars proved reliable during research). Every price carries "verified [date]" + a change-log entry.
- One research-flagged trap: secondary blogs conflict (evscout claimed NRMA "$0.30-0.45 member" vs NRMA's own $0.75-0.99 location-based page) — never source prices from other blogs; app/official/press-release only.
Enrichment Source Map (from Phase 4h)
PRIMARY SOURCE: manually-verified network price DB → price × network × tier × TOU + change history
├── ENRICHMENT 1: EV model specs (battery kWh usable, range) → cost-to-charge maths (join: model)
├── ENRICHMENT 2: OCM station data → where each network's prices apply + station pages (join: OperatorID)
├── ENRICHMENT 3: home EV electricity plans → "vs home" comparison on every cost page (join: state)
└── TOTAL: 10-14 data points per cost page; station pages carry 8-12 (specs, connectors, power, operator price, photos, comments, verification date)
Why these sources prevent thin pages: A "cost to charge a Model 3 at Evie" page computes full/typical-session costs at member/non-member/TOU tiers, compares against 6 other networks AND the user's home-plan options, and shows the price's verification date and history — content that is impossible to template-swap because the numbers are the product.
Data Coverage Gaps
- OCM undercounts (voluntary) — mitigate by merging network site lists during weekly price checks; note count discrepancies openly.
- NT/rural WA have almost no stations (NT: 3 fast chargers) — those suburb pages are never generated; rural pages exist only as "nearest charger + distance" utility (QLD TMR model).
- "Planned stations" has no open national dataset — manual curation from state grant announcements only.
3. Page Architecture
URL Patterns & Scale
| Pattern | Template | Example URL | Est. Pages |
|---|---|---|---|
| Model × network cost | /cost/[model]-at-[network]/ | /cost/tesla-model-3-at-evie/ | ~700 (50 models × 7 networks × 2 tiers collapsed into one page each) |
| Model cost hub | /cost/[model]/ | /cost/byd-atto-3/ | ~50 |
| Network price page | /prices/[network]/ | /prices/chargefox/ | 7 + change-log archive |
| Station | /station/[slug]-[ocm-id]/ | /station/city-of-adelaide-ev-hub-100220/ | ~1,350 |
| Suburb (metro, has stations) | /chargers/[suburb]-[state]/ | /chargers/parramatta-nsw/ | ~600 (conditional) |
| Comparisons & tools | /cheapest-network/, /public-vs-home/, /ev-electricity-plans/[state]/ | /public-vs-home/ | ~30 |
Page Template Structure
/cost/tesla-model-3-at-evie/
├── H1: Cost to Charge a Tesla Model 3 at Evie (August 2026)
├── Hero: full-charge $, typical 20-80% session $, member vs non-member — price verified [date]
├── Section 1: The maths (usable kWh × rate, session table by tier/TOU)
├── Section 2: Evie vs other networks for this car (7-network table)
├── Section 3: vs charging at home (OVO/AGL EV plans — affiliate CTA)
├── Section 4: Price history/change-log for Evie + nearby Evie stations
├── Sidebar: energy-plan switch CTA + ad
└── Footer: methodology + sources + breadcrumbs
Sample Page with REAL Data (from Content Depth Gate 4g)
URL: /cost/tesla-model-3-at-evie/
Title: Cost to Charge a Tesla Model 3 at Evie: $28–$34 (Aug 2026) | PlugPrices
H1: How Much Does It Cost to Charge a Tesla Model 3 at Evie?
Data points displayed (all REAL, computed from verified inputs during research):
| # | Data Point | Value (REAL) | Source |
|---|---|---|---|
| 1 | Battery (usable) | 57.5 kWh (60 kWh pack) | zecar/EV specs |
| 2 | Evie DC rate | $0.59/kWh non-member | Evie FAQ (fetched) |
| 3 | Evie member rate | $0.49/kWh | Evie FAQ |
| 4 | Full charge (0-100%) | $33.93 / member $28.18 | Computed |
| 5 | Typical session (20-80%, 34.5 kWh) | $20.36 / member $16.91 | Computed |
| 6 | Same charge at Ampol | $39.68 ($0.69) | Verified price DB |
| 7 | Same charge at Tesla off-peak | $15.53 ($0.27) | thedriven (Apr 2026) |
| 8 | Same charge at home (OVO EV Plan) | $2.59 ($0.045, 12-6am) | OVO plan page |
| 9 | Same charge at home (AGL Night Saver) | $4.60 ($0.08) | AGL plan page |
| 10 | Price verified | [date] + change-log link | Site price DB |
| 11 | Membership break-even | sessions/month where membership pays off | Computed |
| 12 | Nearby Evie stations | from OCM operator join | OCM export |
Unique narrative content (~220 words): "Charging a Model 3's 57.5 kWh usable battery from empty at Evie's standard $0.59/kWh costs $33.93 — or $28.18 with membership, which pays for itself if you fast-charge more than [N] times a month. The same energy on OVO's EV plan overnight costs $2.59: public fast charging runs about 13× your cheapest home rate…" — computed per model×network pair.
Interactive elements: - Session cost slider (start/end %, tier, TOU window) - 7-network comparison table, sortable
Internal Links: - Model hub, network price page + change-log, 3 sibling model pages, home-plans page, nearby stations
Worst-Case Page (Sparse Entity)
URL: /chargers/gatton-qld/ (rural town, minimal stations)
| # | Data Point | Value (REAL pattern) | Source |
|---|---|---|---|
| 1 | Stations in town | 1 (or 0) | OCM |
| 2 | Nearest fast chargers | "Toowoomba: 55km west, Brisbane: 92km east" | Computed (QLD TMR model) |
| 3 | Operator + price of nearest | network + verified $/kWh | Price DB |
| 4 | Connector/power details | from OCM | OCM |
| 5 | Regional context | e.g. QLD fast-charger density stats | OCM analysis |
| 6 | Trip cost to nearest | detour kWh cost estimate | Computed |
Thin page strategy: Conditional generation — suburb pages only where ≥1 station exists OR the page can render a genuine nearest-charger utility (verified competitor failure mode: ev-charging-stations.com.au's Walgett page says "0 stations found — try a different suburb" and nothing else; never ship that). NT/remote pages are not generated.
4. Competitor Analysis
Top 5 Competitors
| # | Competitor | Domain | Monthly Traffic | DR | Indexed Pages |
|---|---|---|---|---|---|
| 1 | PlugShare | plugshare.com | ~57K/mo AU (SimilarWeb Mar 2025 snippet; 2026 unverified) | 70+ | Location pages rank #1 but are JS shells; 0 AU directory pages in sitemap (verified — US cities only) |
| 2 | ev-charging-stations.com.au | ev-charging-stations.com.au | Unverified (new, 2026) | Low | 18,382 URLs (sitemap verified) — every AU suburb + routes |
| 3 | evcostscomparison.com | evcostscomparison.com | Unverified | Low | Single calculator page — closest to the niche, static "indicative" rates, misspells Evie |
| 4 | Plugroo | plugroo.com.au | Unverified | Low | Per-state live maps, aggregates 9+ networks |
| 5 | zecar / EV Roadside / fuelsavingtips | various | Unverified | 20-40 | Editorial cost guides — some with verified errors (per-minute pricing confusion) |
Traffic estimated via: SimilarWeb search snippets, sitemap crawls, SERP observation. evchargingmap.com.au excluded — returning HTTP 500 (broken/abandoned).
Detailed Competitor Breakdown
PlugShare (the authority)
- What they do well: App dominance, crowdsourced check-ins, #1 rankings for location queries.
- Where they fail: Location pages are client-rendered JS shells (only
<title>server-rendered — verified); no AU directory pages in their sitemap; no pricing comparison at all; US-owned (EVgo), AU is an afterthought. - Your advantage: Don't fight the map — own the money question they ignore.
ev-charging-stations.com.au (the directory land-grab)
- What they do well: Shipped every AU suburb + route pages fast; ranks #2 for suburb queries; sells sponsored listings (validates direct-sold revenue).
- Where they fail: No $/kWh anywhere on the site (verified); "live availability" claimed but absent; rural pages are literally empty ("0 stations found"); no cost tools.
- Your advantage: The entire pricing/cost layer + honest rural fallbacks.
evcostscomparison.com
- What they do well: Only site attempting network price comparison — 5 networks, user-editable calculator.
- Where they fail: Static "indicative" mid-2026 rates with no verification dates or change-log; not .au; no per-model pages; no station/suburb layer; data errors (network name misspelled).
- Your advantage: Verification discipline + 700-page model×network long-tail + AU domain trust.
Gap Analysis Summary
| Gap Type | What's Missing | Your Solution |
|---|---|---|
| Data | Verified, dated, change-logged network prices | Weekly-verified price DB — the core product |
| Features | Per-model cost pages | 700 model×network computed pages |
| Features | Public-vs-home comparison | Every cost page + EV electricity plan hub (monetized) |
| UX | Rural "0 stations found" dead-ends | Nearest-charger + distance fallback (QLD TMR model) |
5. Your Unique Positioning
The Angle
The price layer of Australian EV charging: verified current rates for every network with a public change-log, computed real costs per car, and the "public vs home" maths that saves owners hundreds — while every competitor either maps stations without prices or publishes stale, error-ridden blog guides.
Competitive Moat
The moat is operational, not technical: weekly price verification across 7 app-first, bot-blocked networks, compounding into a price-history archive nobody can backfill. Secondary: cost-page long-tail (700 pages) is tedious to replicate correctly, and demonstrated competitor errors (wrong units, misspelled networks) show accuracy itself differentiates.
Positioning Statement
For Australia's flood of new EV owners confused by app-hidden charging prices, PlugPrices is the price-comparison site that shows verified current rates, real per-car costs and home-charging alternatives, unlike PlugShare and the suburb directories which map stations but never answer what a charge costs.
6. Monetization Strategy
| Channel | How It Works | Revenue/Unit | Est. Monthly |
|---|---|---|---|
| Energy-plan switching | Econnex (CIMET) — verified live on Commission Factory | $50-200 per approved switch | $700 |
| Car/EV insurance leads | Youi — verified on FlexOffers (30-day cookie); rates unverified per-program | ~$50-500/lead (industry range) | $200 |
| Home charger hardware | Amazon AU Associates (chargers, cables, granny leads) | ~3-4.5% | $100 |
| Direct-sold sponsored listings | Model proven by ev-charging-stations.com.au | Direct deals | $100 |
| Display ads | AdSense early, upgrade later | $8-15 RPM | $100 |
Revenue Assumptions
- Traffic: ~60K visits/month at month 12
- The "public charging costs 13× home" narrative flows naturally into the verified Econnex energy-switch funnel on every cost page — the strongest page-to-payout fit of this idea
- EVSE Australia and JET Charge have no publisher affiliate programs (verified — JET Charge's is a wholesale program for licensed electricians); direct lead-gen deals possible later
Affiliate/Partner Opportunities
- Econnex on Commission Factory — verified, $50-200/approval
- Youi on FlexOffers — verified listed
- CIMET white-label "comparison as a service" — deeper integration path once traffic proves out
Licensing & Regulatory Check
- Energy comparison via affiliate links: no licence required for factual comparison + referral (Econnex holds the arrangements); avoid personal advice framing
- OCM data licence: must be confirmed before launch (flagged UNVERIFIED)
- Standard ACL accuracy obligations — verification dates on every price are both the product and the compliance posture
7. Technical Implementation
Recommended Stack
- Framework: Astro (static) with calculator islands — ~2,800 pages, fast builds
- Database: SQLite (OCM sync + price DB + change-log + EV specs)
- Hosting: Cloudflare Pages
- Est. Monthly Cost: $0-5
Key Technical Decisions
- Static vs Dynamic: SSG rebuilt on every price change (the change IS the news) + weekly OCM sync.
- Price DB as content: every price row = {network, tier, rate, TOU window, verified_date, source, change_history[]} — rendered into pages and a public change-log (link magnet + trust signal).
- OCM ingest: clone/sync the GitHub export AU directory (no key needed); register a free API key for deltas later.
API/Data Integration
1. Weekly: sync OCM export AU files → upsert stations, connections, operators
2. Weekly (human, ~1hr): price verification rotation across network apps/announcements
→ update price DB → auto-append change-log
3. Monthly: EV model spec refresh (new models); state EV electricity plan check
4. On price change: rebuild affected cost pages + network page + change-log → deploy
5. Suburb pages: generate only where stations exist; compute nearest-charger for rural utility pages
Indexing Strategy
- Sitemaps: cost pages / stations / suburbs / hubs
- Internal linking: model hubs ↔ cost pages ↔ network pages; stations ↔ suburbs; every cost page → home-plans hub
- Crawl budget: cost pages and network price pages are priority 1; station pages secondary
8. Launch Checklist
Week 1: Foundation
- [ ] Confirm OCM data licence (gating item); register OCM API key
- [ ] Domain + Astro + Cloudflare Pages
- [ ] Price DB schema + initial 7-network verification pass (done once in research — repeat and date it)
- [ ] Cost computation engine + 20 seed model×network pages
Week 2: Scale
- [ ] OCM ingest → station + conditional suburb pages
- [ ] All ~700 cost pages + network price pages + change-log
- [ ] Public-vs-home hub + Econnex integration + state EV plan pages
Week 3: Polish & Launch
- [ ] Schema markup, sitemaps, GSC
- [ ] Launch story: "We tracked every EV charging price change in 2026 — here's who got expensive" → pitch to EV press (thedriven, carexpert cover this beat weekly)
- [ ] Weekly price-verification runbook documented (the business process)
9. Risks & Mitigations
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Price verification lapses → stale-data reputation death | Medium | Fatal | Weekly runbook, verified-dates on every figure, change-log transparency; this is the make-or-break operational commitment |
| PlugShare or the directory adds pricing | Medium | High | Price-history archive can't be backfilled; accuracy brand compounds |
| OCM licence turns out restrictive | Low | High | Confirm pre-launch; fallback = network site lists + state datasets (thinner but sufficient for cost pages, which don't need stations) |
| Networks standardise/simplify pricing (opacity ends) | Low | Medium | Comparison still valuable; pivot weight toward plans/home-charging funnel |
| Map-pack absorbs suburb traffic | High | Low | Suburb pages are deliberately secondary; core is cost pages |
Data Source Risks
- OCM voluntary reporting undercounts stations — disclose counts methodology; merge network lists opportunistically.
Competitive Risks
- 8+ sites active in adjacent space; none doing verified pricing. Speed + discipline win; a big player (Canstar Blue etc.) entering is the real long-term threat.
Google Algorithm Risks
- Helpful Content: cost pages are computed, dated, unique-per-entity — strong pass. No "0 stations found" pages ever.
- AI Overviews: generic cost head terms conceded; core long-tail is freshness-dependent.
Thin Content Risk Assessment
| Metric | This Site | Safe Threshold | Status |
|---|---|---|---|
| Data points per page (best case) | 12-14 | ≥ 8 | ✅ |
| Data points per page (worst case) | 6 (rural nearest-charger utility) | ≥ 5 | ✅ |
| Unique words per page (avg) | 220+ | ≥ 200 | ✅ |
| Data sources combined | 4 | ≥ 2 | ✅ |
| Pages below threshold (est. %) | ~0% (conditional generation) | < 20% | ✅ |
| Thin page strategy | Conditional generation + nearest-charger fallback | Must have one | ✅ |
10. Legal & Compliance (AU-specific)
| Area | Requirement | Action |
|---|---|---|
| ACCC / ACL | Price comparisons must be accurate & current | Verified-dates + change-log + methodology page; correct errors fast |
| Affiliate disclosure | Required on monetized pages | Disclosure component on every cost/plan page |
| OCM data licence | Unconfirmed | Verify before launch (gating item) |
| Copyright | Prices are facts (not copyrightable); QLD TMR CC-BY-4.0 | Attribute sources |
| Privacy | Minimal (no accounts needed at launch) | Standard policy |
Domain Name Suggestions (with availability check)
| Domain | Status | Notes |
|---|---|---|
| plugprices.com.au | Likely Available | Exact intent, short, memorable — top pick |
| chargecompare.com.au | Likely Available | Comparison framing |
| chargerates.com.au | Likely Available | Rate-tracking framing |
| chargecosts.com.au | Likely Available | Descriptive |
| plugcompare.com.au | Likely Available | Alternative |
| evrates.com.au | Likely Available | Short, broader EV-costs scope |
| chargescope.com.au | Likely Available | Brandable |
Availability checked via DNS (NS/SOA) on 2026-08-10. Confirm at registrar before purchasing. (wattprice, chargewise, chargemap, plugmap, plugfinder: all taken.)
11. Post-Launch Strategy (Months 2-12)
Content Maintenance
- Refresh cadence: weekly price verification (non-negotiable); weekly OCM sync; monthly model/plan refresh
- Stale detection: any price >30 days unverified gets an on-page flag — honesty as brand
- New pages: new EV models monthly (market is exploding); new networks as they launch
Monitoring
- GSC weekly; track 60 seed keywords across {model cost, network price, suburb, plans} classes
- Watch evcostscomparison + directory incumbent for pricing-layer moves
Expansion Playbook
- Adjacent niches: home charger installation cost guides (EVSE lead-gen deals), EV insurance comparison, salary-sacrifice/novated-lease EV costs, NZ networks
- Content layer: monthly "charging price index" (avg $/kWh trend) — the citable number for journalists
- Link building: price-change news tips to EV press (they cover every change — become their source); change-log is inherently linkable
12. Success Metrics
| Timeframe | Traffic Goal | Revenue Goal | Key Milestone |
|---|---|---|---|
| Month 3 | 8K visits | $100 | Indexed; first press citation of price DB |
| Month 6 | 25K visits | $450 | First 5 Econnex conversions/mo; price index cited |
| Month 12 | 60K visits | $1,200 | Top-5 for 200+ cost/price keywords; change-log earns 10+ referring domains |
Leading Indicators
- Cost pages indexed + ranking (target: 80%+)
- Econnex click-through from cost pages (target: 2%+)
- Price-change stories picked up by EV press (target: 1/month)
Sources & References
- Open Charge Map export repo — station data backbone (tested keyless)
- Sample OCM AU record — City of Adelaide EV Hub (parsed)
- Evie charging cost FAQ — verified pricing (fetched)
- The Driven: Tesla 27c off-peak — Tesla dynamic pricing
- Chasing Cars: Ampol raises to $0.69 — price churn evidence
- WhichCar: BP Pulse TOU pricing — TOU rollout
- NRMA charging price update — location-based pricing
- zecar: cost to charge a Tesla — battery specs + editorial benchmark
- OVO EV Plan + AGL Night Saver EV — home benchmarks
- QLD TMR charging CSV — rural fallback model (CC-BY-4.0)
- ev-charging-stations.com.au sitemap — 18,382-page incumbent (verified no pricing)
- PlugShare directory sitemap — US-only directories (verified)
- Carsales VFACTS June 2026 — demand surge
- EV Infrastructure News: 49.16% electrified Q2 — market context
- Econnex on Commission Factory — verified monetization anchor
- Youi on FlexOffers — verified insurance affiliate